Gone are those days when search engines relied solely on document analysis and traditional text to rank their indexes. Today, SEO is more like an organic ecosystem, where even the smallest snippet of code can affect the performance of your website, either directly or indirectly. Here are a few things you may want to consider while optimizing your site for the search engines:
Although content is still very much the king in SEO, mere creation of content can do no good when it comes to improving the ranking of your website. In fact 91 percent of online content gets no traffic at all from Google.
If you want your content to be effective you need to first understand the user intent. Unless the content you publish seems relevant to your users, they are not going to read it. Choosing the right keywords is important; but you should also analyze the kind of content that is ranking for these keywords. Today search engines prioritize long-form content over other forms of content, since it gives a fresh perspective to the topic and addresses many user concerns.
It is not just the search engines; you have to think about the people who visit your site while designing your site. So apart from creating an impressive website with lots of content, you need to make sure that content comes from a fresh perspective and seems engaging enough to your readers.
Apart from the content and design, the technical structure of your site can also affect your keyword rankings and user engagement. You have to make sure your website is crawlable so that it becomes easy for the search engine crawlers to index your website. You should also take steps to improve the security of transactions that are carried on, on your site. If you want your website to be accessed by people with disabilities, you need to make sure it is ADA-compatible. Use user-friendly URLs and ensure there are no broken links or redirected pages. This will ensure good site speed.
Internal linking is one of the best on-page SEO practices you need to keep in mind. Apart from organizing your content and improving your website crawlability, it also helps enhance user experience. Through proper interlinking you can make sure the lower pages of your site can pull some authority from your high-ranking pages. It also makes it easier for your readers to navigate through your website and read more about what interests them.
The dynamics of SEO keep changing every now and then. But by focusing more on enhancing user experience you can always be where you want to be.