Top 3 Reasons to Become a Computer Security Engineer

We are living in a digital age. It is not surprising to see lots of people joining the digital workforce. With the increase of demand for a highly talented programmer, there has never been a superior time to become a security engineer. An overview of more than 19,000 digital security engineer experts has uncovered that the world is required to confront a setback of 1.8 million digital security engineers by 2022.

The review, directed by the Center for Cyber Safety and Education and supported by ISC, additionally found that 47% of respondents were battling to discover qualified computer security engineers. In the U.K., 46% of organizations said the shortage of digital security engineer experts is significantly affecting their clients, and 45% said it’s causing more digital security breaks.

Subsequently, 46% desire to grow their digital security engineer workforce by at a rate of 16%, yet the abilities deficiency keeps on keeping them from doing as such. This exhibits an extraordinary open door for those hoping to assist their vocation in the digital security field. Today we shall discuss the top reasons why you should be a computer security engineer.

  • Job Security

All over the world, people are experiencing economic hardships. It is not surprising to see companies shutting down, and people have been laid off. The good news is that being a computer security engineer; you no longer have to worry about your job security. On the off chance that there was ever an opportunity to enter the digital security field, is now. With digital dangers and assaults expanding in both recurrence and modernity, the interest for digital security engineer experts is far outpacing the current number of skilled and qualified computer security engineers. This implies for qualified digital security engineers experts; job stability is ensured.

In a report on the fundamental lack of talented digital computer security engineers experts, estimates that by 2019 there will be 6 million data security employment opportunities however just 4.5 million qualified experts to fill those jobs.

“The cyber security occupation market is ablaze” Veronica Mollica, originator and official data security selection representative at Indigo Partners, told “Our applicants are confronting contending offers from numerous organizations with pay increments averaging over 30%. Current businesses are scrambling to hold ability with counter offers including 10% and more significant pay increments for data computer security engineer colleagues to stay within the organization.

  • Great Salary gauges that the entry-level compensation for a computer security engineers is in the $49,188-$92,293 range, with an average pay of $65,605. BLS gauges the average yearly fee for computer security engineer is $95,510 (for all vocation levels), with 10 per cent acquiring $153,090 or more.

That is only one of the many strengths — and a lot of the infosec claims to fame pay north of $100,000. For instance, a 2018 compensation report from Mondo shows organize security engineers acquiring a high of $172,500. While you’re not going to direct as much as possible when beginning, you’ll likely be procuring more than vast numbers of your companions in different callings.

While the compensation frequently relies upon the topography and the business’ part, Infosecurity Magazine appraises that security engineers pay rates, in general, will grow 7 per cent this year. That is more than twofold contrasted with all occupations over the United States.

  • Offers a Sense of Personal Fulfillment

For a moment, let’s put aside the money you will make as a security engineer. A career as security engineers does provide a sense of personal fulfilment. Recently publications like The New York Times or The Washington Post have much discussed if America is up to the task with dealing with digital assaults and hacking from our foes.Partnerships in all enterprises need hearty digital security protections to prepare for unavoidable interruptions from black hat hackers that can cost organizations millions, even billions of dollars. Be that as it may, the stakes are significantly higher with regards to America’s future security.

A vocation as a digital security engineer can bring individual and expert satisfaction while protecting one’s nation and one’s company.


With the privilege digital security degree added to your repertoire and a craving for constant learning, you’ll have the option to change your expert direction, increment your salary potential and have a remarkable effect on society.

Tricks and Tips to Help You in Dota 2 MMR Boosting

Dota 2 is a highly competitive game where players get to destroy each other’s ancient towers by fighting with different skill sets. For this reason, the name of the game abbreviates Defense of the Ancient. Players in Dota 2 typically get ranked with regards to their skills and it is dubbed as matchmaking ranking. The higher your MMR rating, the better the player you are perceived to be as compared to your opponents. This guide is dedicated to giving you tips and tricks to help you get to build your MMR score constantly as you would not want to get stuck at a specific MMR rating where opponents easily defeat your hero.

  • Communication – In Dota 2, most teams fail because their players never communicate effectively. However, it is ideal to determine your goals as a team. This way, you will be able to agree on how your MMR ratings should be and whether each is ready to invest towards it. At other times, you will be facing teams that have players who are ever playing online while your team constitutes of numerous working players. In this case, you would want to consider dota 2 mmr boosting for the team. Come up with a collective goal that is guided by the level of play. When you conquer a specific level, you can then set the next goal. Besides, good communication ensures the composition is made up of complementary heroes.
  • Pick and Stick to Core Heroes – Dota 2 is an exciting game that will offer you approximately 100 heroes to choose from. Some of these will be easy to master while some will not. You are advised to come up with a small pool of heroes that you can comfortably work with especially when you are being ranked. Stick to that set of heroes until you are sure to play better than any other player. Things that you should avoid include trying a new hero in a ranked match before training.
  • Train Heroes for Ranked Matches – Another critical trick to boosting your MMR is to constantly train your pool of heroes. You can train them offline as it greatly helps you in understanding the basics of specific heroes. After learning the basics, you can then test your heroes in unranked matches. Trying out unranked matches ensures that you test your mental capacity to other players without losing your MMR scores. After practicing extensively, you can then embark on the ranked games and help your team win.
  • Stable Internet Connection – Another thing to ensure that you do not lag in Dota 2 MMR rating is to have a reliable internet connection. With slow connections, the game can lag in the middle of the fight and an opponent will definitely take advantage of this. They get the better part of you and a few losses can drag your MMR rating behind. Before you start playing, ensure that you have the necessary resources concerning the internet connection.
  • Stuff Outside the Game – There are some unique steps that you can take outside the game and these will actively contribute to Dota 2 MMR boosting. For instance, you can purpose to watch the replays of your losses. This way, you get to understand your weak points and work on improving. You can also watch replays of top players or even stream top games in different video hosting platforms. Finally, you can invest in a Dota 2 MMR boost online. Doing these things as an individual or even as a team gives you a competitive advantage over opponents irrespective of their language or geographical barriers.

The above tips and tricks will help you in raising your MMR rapidly and rank up the different levels. Read through them and you will end up having unique gaming experiences.

Advаntаgеѕ оf Uѕіng a Bаnk BIN Dаtаbаѕе аnd BIN Lookup Tооl

A bаnk bin dаtаbаѕе is аn indispensable asset іf you аrе аn оnlіnе business or оnе that ассерtѕ рауmеntѕ thrоugh сrеdіt cards and dеbіt саrdѕ. A bank bin dаtаbаѕе will hеlр уоu tо рrеvеnt frаud, which is іnсrеаѕіng day bу dау.

Where рlаѕtіс money іѕ a source of grеаt convenience for uѕ, it саn аlѕо cause a lоt of рrоblеm if іt gеtѕ іntо thе wrong hаnd. Evеn іf thеу dоn’t get stolen, thеrе is always thе thrеаt оf frаud that саn cause рrоblеmѕ fоr both thе buѕіnеѕѕ оwnеrѕ аnd the оwnеrѕ of the саrdѕ. It іѕ therefore еѕѕеntіаl tо have the аdеԛuаtе ѕесurіtу mеаѕurеѕ іn рlасе tо prevent such frаudѕ, еѕресіаllу іf уоu аrе аn оnlіnе buѕіnеѕѕ. All trаnѕасtіоnѕ of оnlіnе buѕіnеѕѕеѕ involve plastic mоnеу аnd the thrеаt of fraud іѕ hіgh. Such buѕіnеѕѕеѕ lose mіllіоnѕ оf dоllаrѕ each year duе tо thіѕ mеnасе.

You can save уоurѕеlf and уоur сuѕtоmеrѕ frоm thіѕ thrеаt wіth thе uѕе оf bаnk bіn ѕоftwаrе, whісh саn uѕе its bаnk bіn finder tо gо thrоugh its bаnk bіn dаtаbаѕе and fіnd thе rеlаtеd іnfоrmаtіоn rеgаrdіng thе bank bin. Bаnk bin іdеntіfісаtіоn іѕ іmроrtаnt whеn еvаluаtіng the wоrthіnеѕѕ оf a сеrtаіn trаnѕасtіоn.

Thеrе аrе сеrtаіn bаnk bіn ranges on whісh every сrеdіt саrd numbеr іѕ еѕtаblіѕhеd. A bank bіn ѕеаrсh will gіvе уоu the аррrорrіаtе information thаt wіll еnаblе уоu to fіnd оut whеthеr thе сrеdіt card or debit card is fаultу оr not. What a bаnk bіn dаtаbаѕе dоеѕ is that it uses bаnk bіn lookup tо ԛuісklу search аnd рrоvіdе уоu with supplementary іnfоrmаtіоn rеgаrdіng the card lіkе what is thе bank оf origin, the соuntrу of оrіgіn, whеthеr іt is a dеbіt or сrеdіt саrd, еtс. Suсh іnfоrmаtіоn саn hеlр you іn a variety оf ways, lіkе іf a сrеdіt саrd numbеr thаt уоu are рrоvіdеd hаѕ a country оf оrіgіn dіffеrеnt frоm thе lосаtіоn frоm where іt іѕ рrоvіdеd, thіѕ will mаkе thе transaction ѕuѕрісіоuѕ. Yоu саn uѕе this to сuѕtоmіzе thе bаnk bіn dаtаbаѕе according to уоur requirement, whісh means that you can either рlасе rеѕtrісtіоn оn сеrtаіn соuntrіеѕ wіth a rерutаtіоn for online frаudѕ or banks thаt have a poor реrfоrmаnсе. Thіѕ саn аdd vаluе tо your unіԛuе rеԛuіrеmеnt оf thе business аnd wіll аlѕо help you tо rеduсе online fraud.

You mау be wеll aware of thе fасt thаt dіffеrеnt cards hаvе different lеvеlѕ оf rіѕk. Thеrеfоrе, whу should уоu charge the ѕаmе rаtе fоr taking an extra lеvеl of rіѕk? A bank bіn number lіѕt will hеlр you charge dіffеrеnt rаtеѕ for thе dіffеrеnt tуреѕ оf саrdѕ, especially thоѕе that hаvе thеіr оrіgіnѕ outside thе соuntrу that уоu аrе іn. Exсhаngе rаtе rіѕk іѕ an аddіtіоnаl rіѕk thаt should be taken іntо ассоunt when dеаlіng wіth ѕuсh саrdѕ. Thіѕ will lеаd tо thе most important benefit оf bank bin identification, whісh is thаt іt соntrіbutеѕ tо the bottom lіnе оf уоur business bу іnсrеаѕіng уоur рrоfіtѕ. Not only wіll you bе able to сhаrgе a hіghеr rаtе for the hіghеr amount оf rіѕk that уоu аrе tаkіng upon уоurѕеlvеѕ, уоu wіll also bе ѕаvіng оn the mоnеу thаt уоu were рrеvіоuѕlу losing out tо іllеgаl trаnѕасtіоnѕ. A bаnk bin wіll also еnаblе уоu to рrоtесt уоur rерutаtіоn bу keeping thе сhаrgе back ratios low.

A bаnk bіn fіndеr is mаnufасturеd specifically tо find whеthеr thе credit саrd dеtаіlѕ provided bу the сuѕtоmеrѕ are rеаl оr not. Thе ѕоftwаrе саn bе dоwnlоаdеd on уоur соmрutеr аftеr уоu’vе рurсhаѕеd іt аnd аll уоu nееd tо dо is tо еntеr thе bаnk bin in thе bаnk bіn numbеrѕ lооkuр ѕо it can gо thrоugh the bаnk bіn numbеr list and gіvе you thе appropriate іnfоrmаtіоn. Yоu can thеn еаѕіlу соmраrе thе bank bіn numbеr search rеѕult wіth thе іnfоrmаtіоn рrоvіdеd bу the сuѕtоmеr аnd if thеу don’t mаtсh, уоu саn stop thе trаnѕасtіоn thеrе and thеn.

Tаkіng the рrореr ѕесurіtу measures wіll protect уоu аnd your customers frоm bеіng exploited. Yоu ѕhоuld consider thе bin сhесkеr as аn іnvеѕtmеnt іntо you buѕіnеѕѕ that wіll payoff іtѕ cost frоm thе ѕаvіng іt wіll сrеаtе fоr уоu and еnhаnсеmеnt оf your rерutаtіоn.

Cyber Monday Sales for HD TV

It was seen that several individuals nowadays shop online because the benefits of considering online shopping have been plethora. The deals are a lot simpler and increasingly helpful in the web-store. Regardless of whether you are looking for electronic devices, garments, toys, and more to mention, you can always see all the conversations done online.

To get into particulars, Cyber Monday Sales can get you affordable gadgets such as the iPhone or Nintendo Switch with big discounts yet you even expect further rollback costs.

It’s not only that contraptions shopping binge. Christmas sales have turned into the inclining thing to get at regular intervals around this time as they are on offer at the best costs that it was hard to see throughout the entire year. You can discover solid limits on various items.

Cyber Monday, the Monday following Thanksgiving is the best!

This special day is the best time for you to purchase anything from the latest gadgets to TV as you get astonishing deals and offers that you can’t get at any business time at some other deals case all long the year.

Is it worth to buy a TV on Cyber Monday? 

Of course! Cyber Monday extravaganza deals are viewed as the best time of the year to buy any item including TVs due to the astounding number of offers that it gives to the consumers. Almost certainly you are hanging tight for the astounding online sales or you are maybe anxious to spend your cash at a commendable event.

Huge Cyber Monday Sales are on offers that surely get at the best rate of the latest iPhone model; however, stores have stock to dump because you are going to pay much less on Cyber Monday which will be intensely limited. The deals are enough to attract customers.

At the online deals, there is a wide scope of access that can get you to settle on an ideal option for yourself regardless of what kind of TV you like to buy that you can get at sensible costs. The limits make the offer significantly more enticing. When you buy on this day for TV arrangements can help you benefit from the cash you spare in the wake of paying for one.

Do you need a 4K Ultra HD TV? 

For the most part, these 4k ultra HD TVs are not modest by any bit of the imagination. This TV is one that reclassifies the image quality regarding the pixels and the colors. That’s why considering the Cyber Monday Sales segment for your TV deals is very, immense that makes it significantly superior for those whose budget is low or high. You can likewise pick if that you have a low spending plan and furthermore if you wish to purchase a costly TV such as the 4K Ultra HD TV.

Do you need a small or big or wide TV screen?

You can get the ideal TV screen size that too entirely sensible cost at the Cyber Monday deals. Regardless of if you are searching for a specific size of the wide and colossal screen or ordinary size TV, you will get markdown and offers on your buys. Wrapping up, shopping on the Cyber Monday Sales is extremely worth your hold up that you have done in the year. In this way if ever you are tolerant enough, you will genuinely be happy with the HDTVs rock-bottom price that you are going to strike.

Then again, some TVs can coordinate the low-cost plans and are moderate by all segments of society. Snatch the best TV deals at Cyber Monday. In 2019, it will begin on December 2 that is the first Monday after Thanksgiving.

Ways to Make an Effective Online Promotion

Making an online promotion can be easy. You can just convey the message easily through ads that are clear and gives the potential customer the idea of what you’re trying to say right away. You can even rely on rich push ads and other things that you can use online. When it comes to making an effective online promotion that is where the challenge lies. It is like making a business is the easy part but sustaining it is the hard part. That being said, here are some ways for you to do when you want to make an effective online promotion in the process.

What you need to do to make an effective online promotion

  1. It starts with your brand first. Depending on what you’re promoting, it can rely on the name and logo of your brand. Having a good name affiliated with your business can be a step up. Then again, that isn’t always the case but it can help.
  2. Make sure as well that the visual representation like your logo and texts that come with it are visible to the regular people. Your logo might look good but if it doesn’t make any sense then that would still be a problem.
  3. The next thing you need to think about is how you can promote your things online. You can rely on the basic methods but having a little twist can be a nice approach.
  4. Think about going for viral marketing but that can be a bit tricky. Viral marketing can be good when done correctly but the problem is that it may fall flat on its face. That’s why you need to make sure that your viral marketing strategy online needs to work for the most part.
  5. You may not need to go for some viral marketing but just make sure that you can convey your message. The good thing is that you’re not limited when it comes to what you can put online. That’s always one thing you can rely on which is to put the appropriate amount of texts that can get your message across.
  6. You could also just pay the right online promotions and marketing people to do the job for you.

What an online marketing team can do for you

  1. They can do the job for you so that means that you don’t need to worry about what to do and which steps to take. Plus these teams are experts at what they do so this means that they can pretty much make an effective online promotion for your needs.
  2. You can also see the plethora of services that they have to offer. They can offer online marketing solutions that you probably wouldn’t be able to think about. They have original and cool concepts as well which can help in making some very interesting and effective means of promoting things online.
  3. If you hire them, they can pretty much grant some Google results compared to how you would do it on your own. Think about the fact that considering they know what to do, the results will kick in because of that. It also helps that the people they can cater to are on an international level. Online promotions aren’t just limited to your area which is why these people can get the job done in no time.
  4. If the team that you got isn’t doing the job for you, you can just find another team suitable for the task at hand.

Making an effective online promotion can be a good thing when you want to gather some good customers if you did the job right.

Samsung Phone Repair: Reasons to Bring Your Phone to Experts

Your Phone is a very important aspect of your everyday life and it’s just very normal if we want it to be working the best of its ability. Admit it! It’s so frustrating when our Phone does not work well especially if we need it badly. We use our Phone for communication, for entertainment, and for our business and work every day. Without it, life would be so inconvenient.

Now, instead of buying a new phone when your current Phone is in trouble, people tend to bring it to technicians first before deciding to acquire a new one. And if you want your Phone to be fixed right away, always bring it to experts. If you own a Samsung model of Phone, there are authorized Samsung Phone repair shops that you can consult. These shops are authorized by the manufacturer to look into Samsung phones. Of course, before they became authorized, they have undergone enough training which made them experts in such field.

Samsung Phone Repair Specialist

You should not just consult any technician out there. Make sure that you are dealing with experts when it comes to your Samsung phone repair. Here are some advantages when you consult the experts:

More Parts Available

Most issues on troubled mobile phones require replacement of parts. If you go to Samsung Phone Repair, the parts that would be needed in your Phone are usually available on their shops. Moreover, they also have all the sizes and types of screw drives that is properly used in opening and fixing the Phone.

Lesser Chance of Worsening your Phone’s condition

If you think you can fix your Phone just because you have seen a DIY video on Youtube, please think for how many times if you can really do it. If you are not that confident in working with your Phone, it’s better if you bring your Phone to Smart Phone Repair shops. Just leave it to the experts and your Phone shall be handled with care.

Money Saving

When it comes to repairing your Samsung Phone especially if you owned those high-end ones, it will surely be cheaper than buying a brand new phone. The price that you would be spending for replacement of parts is nothing compared to the amount that you need to spend when buying a new high end model of Phone.

Now, if you don’t want to create a bigger headache for yourself, then consult the experts. Don’t worry about the price. Surely, it won’t be higher than buying a new phone. In Samsung Phone Repair shops, they have websites where you can have initial assessment for repair. You may input a description about your Phone, provide details and the website will provide you with instant quotation. Through this, you can prepare the needed amount of fee for repair.

Moreover, some repair shops also offer home service. You can simply contact them and they would be glad to visit your home or office or any location to check your Phone. This service is great for those who may be too busy at work or daily activities.

Now, get this:

It is understood that you may be reluctant in depositing your phone to technicians maybe because of your past experiences or experiences of others shared to you about taking advantage of phones. Make sure that you sign with an agreement with the technician. Get a copy of the agreement and make sure that there is warranty with the parts that are being replaced in your phone. Remember, your phone is precious and you don’t want get another one.

Critical Youtube Skills for Every Video Creator

In the last few years, the video content space has been evolving at a terrific rate. In this, brands are increasingly identifying the important role that the digital space platforms have to offer. Platforms such as YouTube end up increasing a brand’s visibility as well as awareness. As such, brands are investing heavily in video content creation and this might end up intimidating individual creators. However, fine-tuning the following skills will come in handy for both brands and individuals alike.

  • Understanding the Platform – Comprehending all the basics of a specific platform forms the basis of getting numerous followers and hence achieving growth. Besides, a good understanding of YouTube helps you monetize your video content easily. For instance, you should ensure that know how to utilize card programming, cards, and even annotations. These end up driving traffic on your channel. Alternatively, you can simply boost your traffic when you buy YouTube subscribers online. The subscribers will keep up with your content and they can give you meaningful insights on how to improve your channel.
  • Content Research Skills – In order to keep your audience engaged, you should strive to post regularly. This can only be possible when you hone your content research skills. You end up having lots of topics to create new videos from. At other times, your social listening tools will be vital as friends and YouTube followers have lots of ideas.
  • Preparation of Equipment – These skills will narrow down to the type of video you intend to create. For instance, an illustration tutorial will have different needs as compared to a personal vlog. Some of the basic tools that you will need include a microphone, a camera, good lighting, storage, and even editing software.
  • Video editing Skills – You may have all the necessary equipment but without skills such as video editing, the quality of your content will be compromised. Luckily, there are numerous online video editing tools as well as tutorials online that can assist you with this.
  • Social Media Presence – Social media skills are for a YouTube video creator as it ends up allowing the capturing of more YouTube followers. Besides, it also allows you to distribute your content widely. If you feel like this will overwhelm you, strive to narrow down to fully understanding a few platforms other than YouTube. For instance, if you are a gaming vlogger, you can search for similar professionals on a few other sites. This way, you can easily link, share content or even strategize together. In the long run, these sites can add to your income streams which is an ideal thing. Finally, having a good online grounding will enable you to come across crowd funding websites which can help your subscribers raise funds for specific courses.
  • Personal Skills – To some YouTube content creators, being in front of the camera can be a scary experience. As such, you need to cultivate your personal skills so that you do not end up boring your YouTube followers. A quick tip to help you in this is to assume that the camera is one of your subscribers. As juts engage in a mono-conversation where you address them directly. Be charismatic, energetic and ensure that you do not steer off from the topic.

The above skills will assist both beginners and seasoned YouTube video creators. For those that might be too busy to market their videos traditionally, buying real youtube subscribers is an effective way to kick start your channel. Look for a trusted vendor who will ensure that they deliver natural subscribers who perfectly fit your niche. These will facilitate the growth of the channel over a short period.

3 Grams Digital Scales – An Accurate Digital Scales App

The need to be able to weight small objects has increased especially for people who measure their ingredients while cooking or following strict diets that need them to measure their food intake in grams. While you can buy a digital scale anytime from Amazon but why spend your money when you can do it through a free app from your smartphone through a Digital Scales App?

3 Grams Digital Scale app is an accurate weight measuring app for small objects using your mobile phones by tilting the sensors and camera and this app is available on both Android and Windows app stores. The best feature of this app is that the results are as accurate as measured by a real digital scale. A few features of this app have been listed below;

  1. An Accurate Digital Scale App:

This app uses your phones built-in sensors to measure the weight of the object. The app needs to be calibrated correctly and used properly to be able to give correct digital scale results. You will have to balance your phone on a curved or soft object and place the object whose weight needs to be calculated on the bottom of the phone and the app will give you accurate readings of the weight of the object.

  1. Visual Digital Scales for Larger Objects:

Larger objects cannot be placed on the bottom of the phone hence this app uses the phone’s camera to weight larger objects accurately if you calibrate the app correctly.

  1. Prank Using Digital Scales- Windows Version:

This app also has a fun feature of pranking your friends and family by using fake scales. You can pre-define up to 4 weight values or set the tare button to increase the weight value to prank your family for fun.

  1. Store and Convert Readings- Android Version:

The weights reading can be stored on the app and up to 4 readings are available which can be converted to other units as well. You just need to follow certain instructions to be able to do so and you will be able to access previous readings and convert them as well.

Benefits of 3 Grams Digital Scale App:

  • The results are accurate when compared to a digital scale.
  • Camera-based visual scales are also available for larger objects.
  • The prank scales feature can be used just from fun amongst family and friends.
  • The weight can be converted into multiple units for ease of use.
  • There is a video demonstration of the app given for the user to view and understand the app.
  • The number of decimal places can be adjusted as per your needs.
  • The app provides built-in help documentation for users to understand the interface better.
  • There is also a weed scale version available to measure marijuana in countries where it is legal.
  • Easy to access interface for the users.
  • Simulated weight measurements.
  • Both free and pro versions available as per the requirements of the user.

How to Use the App for Free:

This app gives you 4 free credits initially when you install the app and you can later earn more free credits by doing various things like visiting their twitter page or engaging in their social feeds. You will get free calibration coupon codes to use every time you engage. You just need to copy and paste these codes into the 3 Gram scale app and increase your credits. There are also times when you will win random credits when you start the app or by watching video ads in the app hence practically you can use the app for free. But if you are a regular user, then the pro version is also really great and the top-notch interface along with uninterrupted usage is worth the price.

5 Reasons Why Video Marketing Can be Great For Your Business

Video content is the easiest to understand, whether it is a tutorial, a product demo, or even a simple recipe. It is one of the most powerful and versatile digital marketing tools of today.

63 percent businesses have already started using videos to promote their business. It is high time you made the switch too. Here are 5 reasons why you should be using video marketing for your business:

To boost your conversions

You can increase your conversions by 80 percent by adding a video to your landing page. This video can be an explanation of your business, a demo of your product or service, or even a story about why you started your business. Many people prefer watching videos over reading lengthy articles. They spend more time on your site when you put up a video. And if your video is engaging, the chances are high that it might compel them to purchase your product or sign up for your service.

To achieve better ROI

The main aim of doing any business is to obtain better and better returns. Video marketing makes this possible. In fact 83 percent businesses that have used video to promote their products have achieved excellent ROI. When compared to writing content, getting a video created through a video production company might cost you some extra time and money. But it will all seem worthwhile when you start getting the returns. Thankfully today there are so many apps and video editing tools that make it affordable to create professional videos and upload them on the internet.

To build trust

Businesses are built on trust and therefore, building trust has to be your number one goal in business. It is only trust that will help you establish long-term relationships with your customers. So stop putting in efforts to push your products to your customers and prospects. Instead, give them useful information in an interesting and engaging way, so that they can make informed decisions with regard to their purchases. And when the content is in the form of video, it becomes more effective to connect with your customers and build trust.

To appeal to Mobile Users

The number of smartphone users is growing year by year. More and more people are now using their smartphones to search for products on the internet. In fact 90 percent consumers prefer watching videos on their mobile phones. If you want to target this growing group of audience you will have to start coming up with engaging and compelling videos that can make them buy your products.

To encourage sharing on social media

Videos are the best way to connect with your target audience on an emotional level. And when you make that connect, you can be sure of getting a lot of shares on social media. This can drive more traffic to your site, increasing the chances of conversions and sales.

Video marketing is growing at a rapid pace across the world because of its success rate. All it needs is some creativity and high quality of content. Focus on the needs and expectations of your audience and make sure you deliver what appeals to them.

How to Select Best Software Development Partner?

The wide variety of options to outsource software development is both a blessing and a curse. While the competition makes it easier to find a service at a reasonable price, it also makes it difficult to identify a bespoke software development partner who is both reliable and competent. You will have to take the right steps to weed out services that are not going to be of use to you and select those that will support your business perfectly.

There is no exact recipe to identify the right software development partner. But here is a step-by-step guide that can make the process of selecting such a partner a lot easier:

Step #1: Set your goals

Before you start looking for a custom software development service it is important to understand why you are looking for one. So define your goal and find out what you want from this relationship. Can you do with just a backend team or do you want an end-to-end team that covers backend development, frontend development, project management, business analysis, designing, development, and testing? If you know what you need, searching becomes a lot easier. That said cost cannot be the only factor that you can depend on, to select from the options you have.

Step #2: Do your research

A lot of grunt work is usually needed before you can identify the best software development partner who can make your business move on smoothly. There are lots of ways to search for an advanced software development company; but if you want a trustworthy partner, it is better to go through an objective third party. Get recommendations from clients who have already used these services. Go through online reviews and check out the experience of the company across sectors or industries.

Step #3 – Shortlist promising companies

The above two steps should make it easier for you to compile a list of advanced software development companies that can cater to your general requirements. Have a system to filter out the options that don’t seem worthwhile to you. Your shortlist should ideally have about 5 companies.

Step #4: Assess the experience of the company

Now that you have a list of companies you need to check out, it is time to get more specific. At this stage you will have to check out the kind of experience each of these shortlisted custom software development companies have in your industry. Find out who their clients are and how many projects they have completed. Go through their case studies and find out if they have the relevant experience with the technologies that you want to work with. See if they have certifications if any in their respective technologies.

A bespoke software development partner is one who will work with you to identify the best solution for your problems. Eliminate any communication, cultural, or time zone barriers between you and your partner. Make sure their services fit into your budget and they are available for you whenever you need. Have multiple interviews and then make your decision.