5 Tips to Drive More Audience to Your Zoo

Zoo is an extraordinary place which both children and adults can enjoy together as it transports you to different parts of the world where you get to learn about animals you do not see every day.

But the main advantage of Zoo is that it is a place which saves many animal species from getting extinct, hence the zoo needs to make profits, not just for personal benefits but also to be able to take care of the animals.

There are many zoos lovers out there hence people think that it is easy to run a zoo but in reality, the competition in the entertainment market is so high that the zoo business is seeing a shortage of customers and it is essential to improve the business by applying marketing strategies discussed below;

  1. Start Zoo Membership Program:

A membership program is always a success as people like to buy discounted things in bulk hence try to sell off as many membership programs as possible to people at a discounted rate to increase the audience visit frequency in the zoo.

  1. Add More Entertainment:

A usual zoo has diversified collection of animals in captivity hence if you follow the same concept then your zoo will not stand out. The zoo is in general visited by kids for educational purposes, hence why not take it a step further by introducing them to the extinct species as well so that they learn more about animals? Adding a hall to the zoo with full-sized figurines of extinct animals such as dinosaurs will educate them more about the animal kingdom but let us not make it look like a museum as kids gets bored there because they do not get to have fun hence why not add more joy by making an employee use the Riding T-Rex Costume to make the dinosaurs come alive? This will just make your zoo stand out.

  1. Encourage Animal Adoption:

Well, we have heard about the schemes of adopting a child but how about starting a scheme of adopting an animal where you encourage the visitors to donate a small amount every month that will be used to take care of the animal they wish to adopt. This will encourage them to visit the zoo, again and again, to check on their adopted animal as well and also help you take care of the expenses of it.

  1. Use Social Media to Give Animal Updates:

Social media is a powerful tool to attract new audiences, you need to keep your followers engaged by giving constant updates of the animal in the zoo so that they feel connected to them and make sure to support them by visiting the zoo.

  1. Target New Audience:

Most zoos make the mistake of targeting only kids to the zoo; hence the target audience gets really narrow which affects the footfall. Adults also enjoy the zoo hence arrange events exclusive for adults who wish to enjoy the zoo without the presence of screaming kids around.

In Conclusion- It’s Not Just About Profits:

When you are running a zoo, remember your main aim should not just be to make profits but to take care of all these endangered species and when your good work is marketed by the right team, the audience footfall will automatically increase which will boost your revenues.

4 Factors To Consider Before Investing In Art

All across the globe, people are embracing art as an alternative investment. Currently, they are numerous art fairs. From New York to Istanbul to Hong Kong, people are embracing art as a form of investment. If done well art offers excellent capital gains depending on which art piece you get your hands on. For instance, Dmitry Rybolovlev bought Salvator Mundi art piece by Leonardo da Vinci at $ 127.5 million. At that time, he did not know much about Leonardo da Vinci and thought he had overpaid for the art piece depicting Jesus Christ. In November 2017, he sold the art piece at Christie’s for $450.3 million, making the Salvator Mundi one of the world most expensive pieces of art

Are you considering investing in art? Here are 4 significant factors that you need to consider before such a huge investment?

  • Do Your Research first

When it comes to buying any art pieces, it is essential to carry out in-depth research. Many people have a problem of just following a particular hype. Doing proper research on a specific piece of art will allow understanding the art, giving you a better insight. Find out the history of the art piece and the artist. For instance, if you desire to buy Andy Warhol prints, it is essential to carry out your research on Andy Warhol. Visit art Museums or local art galleries, understand the many different arts created by Andy Warhol.

  • Buy Quality over Quantity

Art Pieces are not like real estate, where the many you increase in returns. On the contrary one, Andy Warhol arts can be valuable than some Andy Warhol prints. Remember, not all pieces done by renowned artists are masterpieces. With proper research, you will be able to determine which art piece is valuable, thus focusing your hard-earned money on that particular investment.

  • Understand the Financial Gains

Having art pieces is considered significant investment decisions. Even though certain art pieces increase in value, there is an issue most people do not about, that is the tax. The IRS considers art as collectable accruing a 28 per cent tax rate on gains. Removing all expenses and fees, you will get a net profit of up to 55 to 60 per cent of the sale price. For instance, if you wish to purchase Andy Warhol print Marilyn face portrait for $ 1000 then after five years you decide to sell the art piece for $2000. Remember, 28% of the Andy Warhol Print sale value goes to the IRS.

  • Invest in Upcoming Artist

Each new day, a new artist is born. The good news about art from upcoming artists go for a lower price and tend to appreciate depending on the artist. The problem is you never know which emerging artist is going to big. However, the good news is that you will have a great art piece for you to enjoy it even if you never sell the art.

Hello World!

This is my first post here on World.edu and I’m really excited about my upcoming blogging journey..

Thank you World.edu