Unconventional Diets that You May Want to Try

If you’re interested in finding a diet that matches your needs and lifestyle, then you’ve probably encountered quite a lot of these diets when you do your research online. You’ve probably heard about vegetarian, vegan, low-carb, WW, intermittent fasting, Atkins, Ketogenic, and Paleo diet.

But there are more diets out there, and you might be interested in finding out more about them:

Dubrow Diet

This is like intermittent fasting, but a bit more challenging. It’s also called the 16:8 diet plan because you basically fast for 16 hours and eat for 8 hours.  The diet consists of 3 phases, and you also limit your intake of calories, fat, and carbs.

The diet also requires that you go with whole foods, while you avoid packaged and processed foods. You’re also discouraged from eating desserts and refined carbs, and even healthy complex carbs as well.

Raw Vegan Diet

This is like the vegan diet on steroids. You know what a vegan diet is, right? It’s like the vegetarian diet (no meat or fish), and you’re not allowed to consume dairy and eggs, either.

And if that’s not strict enough, there’s the raw vegan version. You still have all the vegan restrictions, but you also can’t eat anything cooked at a temperature higher than 118 degrees F. The belief is that the normal cooking process can burn off all the nutrients you were looking for in the food in the first place.

With this, you still get the same basic health benefits that you get as a regular vegan. It’s just that it’s much harder to follow this additional rule.

Pescatarian Diet

This is a version of the vegetarian diet that allows you to consume fish. That’s great for many vegetarians who find it difficult to get enough protein when limited to just fruits and vegetables. After a while, you might get tired of consuming just nuts for the protein.

This option might even let some vegetarians go without protein supplements, since fish offers plenty of protein. Also, fish reduces the risk of stroke and heart disease.

Flexitarian Diet

This is a flexible version of the vegetarian diet, and it’s a lot less restrictive. You still consume fruits and veggies along with whole grains, seeds, and nuts. But you’re allowed to enjoy a meat dish every now and then.

This is another terrific version of the vegetarian diet for those who can’t abide by the rules all the time. They can break the rules every now and then, and it’s actually allowed. It’s a lot less stressful.

At the same time, the meat also provides you with the nutrients that strict vegetarians find hard to get from mere fruits and vegetables. These include calcium, iron, zinc, and vitamin B12.

This may be a good diet for some people, especially those who flip-flop between a meat and vegetarian diet. Now they can have the best of both worlds. The focus is still on consuming plants, which is why those who follow this plan tend to weigh an average of 15% less than regular meat-eaters. Flexitarians are also less susceptible to heart disease.

Anti-Inflammatory Diet

This diet was designed to help prevent or even treat certain serious chronic diseases. These include cancer, Alzheimer’s, diabetes, heart disease, depression, and arthritis. It’s can also work with weight loss, though that’s just an extra benefit.

The focus of the diet is mainly on consuming whole foods, including fruits and veggies. At the same time, the dieters are discouraged from packaged and processed foods, including pastries and French fries.

It’s simple enough to follow the basic tenets of this diet, since there’s no strict calorie or macronutrient count to deal with. This anti-inflammatory diet is all about picking the right quality of food, instead of focusing on the quantity of the food.

Intuitive Eating

This diet actually came out in 1995, and some people still subscribe to it today. There are actually no real hard and fast rules. You’re not counting calories or milligrams of protein, carbs, and fat.

You’re basically allowed to eat what you think is right for you. But you have to be mindful and pay attention to your body. That way, you can recognize when you’re full so you can then stop eating.

When you’re feeling hungry, you have to check—are you really hungry, or are you just bored? Then you check with each bite to see if you have had enough to eat. You’ll need to eat more slowly for this to work.

Final Words

A healthy lifestyle isn’t just about visiting your local Club Fitness gym regularly. Most of it is about going on a proper diet for your needs. If your current diet isn’t working for you, then perhaps these unconventional diets might just do the trick.

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Don’t Be the Next Password Hack victim: Top Tips to Keep Your Passwords Safe

Blog Introduction: Do you use the same password for all your online accounts? If so, you’re not alone. In fact, a recent study found that 1 in 4 people use the same password for all their online accounts. That’s a big problem because if hackers get ahold of your password, they can access all your accounts. So, how can you protect your passwords? Read on to find out.

Why it is important to secure your passwords

We all know that password security is important. After all, our passwords are the key to our online accounts – and if someone gets hold of our password, they could potentially access all sorts of sensitive information. But despite the importance of password security, many people still choose weak and easily guessed passwords. So why is it so important to choose a strong password?


There are a few reasons. Firstly, a strong password is more difficult for someone to guess. This means that even if someone knows your username, they’re less likely to be able to access your account. Secondly, a strong password is more difficult for a computer to crack. This is important if your password falls into the wrong hands – if it’s strong, it’ll take longer for someone to brute force their way into your account. Finally, a strong password provides an extra layer of security in addition to other security measures like two-factor authentication. So even if something goes wrong with one system, your password will help to keep your account safe.

In short, there are plenty of good reasons to choose a strong password. So next time you’re creating a new account, make sure to choose a password that’s hard to guess – and don’t forget to change it regularly!

Make sure your passwords are strong. A strong password should contain at least 8 characters and include a mix of upper and lowercase letters, numbers, and symbols. Avoid using common words or phrases, like the name of your favorite pet or your mother’s maiden name, as these can easily be guessed by hackers.

Make sure to use different passwords for each of your online accounts. This way, if one account is compromised, the others will remain safe. It’s also a good idea to change your passwords frequently—at least every three months—to add an additional layer of security.

Tips to secure your passwords

1. Use a mix of letters, numbers, and symbols.

When creating a password, be sure to use a mix of letters ( both upper- and lower-case), numbers, and symbols. The more characters you use, the harder it will be for hackers to crack your password.

2. Avoid using easily guessed words.

You might think that using easily guessed words like “password” or your birthdate will make it easier for you to remember your password—but it will also make it easier for hackers to guess it. So, avoid using easily guessed words in your passwords.


3. Use different passwords for different accounts.

If you’re using the same password for all your online accounts, stop! It’s much better to use different passwords for different accounts. That way, even if hackers get ahold of one of your passwords, they won’t be able to access all your accounts.

4. Keep your passwords safe and secure.

Be sure to keep your passwords safe and secure by storing them in a secure location such as a password manager or a physical notebook that you keep in a safe place. And never share your passwords with anyone—not even family or friends!

5. Use password managers

If you find it difficult to remember multiple passwords, consider using a password manager. A password manager is a secure application that stores all your passwords in an encrypted format and allows you to easily retrieve them with one master password. Good example is Apple’s keychain.

6. Use two-factor authentication.

If available, use two-factor authentication (also known as 2FA) for your accounts. This adds an extra layer of security to your accounts by requiring you to enter an additional code after entering your username and password. This ensures that even if hackers get ahold of your password, they won’t be able to access your account without the additional code.


Protecting your online passwords is important because if hackers get ahold of just one of them, they could potentially gain access to all your online accounts. By following the tips above, you can help keep your passwords safe and secure—and help prevent yourself from becoming the next password hacking victim.


Why Every Man Should Own a Man Cave?

This post is not just meant for men but for ladies who do not understand the need for a man to have his own cave.

Both sexes need a place to unwind, and the concept of a man cave has been around for decades. But, in today’s world, when stress levels run high, it becomes more essential to find a personalized space that allows men to just do what they crave.

Many men wish to have a man cave, but due to a lack of space in their homes, they may seem to sacrifice the desire for their own space. It is not necessary that you need to have a separate room to create a man cave. Even if your house is small, use the garage, the basement, or the loft and convert it into your own space. A few brilliant man cave ideas can help create a personalized and cozy room.

Here are a few reasons why a man cave is a must.

  1. It is a Place to Unwind:

After a long day at work, everyone needs some space that they can call their own. Where they can unwind and relax. A room where they can play Xbox and have a chilled beer. It helps to take their mind off the hectic day and refresh their minds before the next challenging day comes.

  1. It Has Health Benefits:

Studies show that stress directly affects people’s health. Mental health plays a significant role in keeping you healthy. When you are mentally stressed, it will affect your physiological parameters. Stress is inevitable nowadays if you wish to live well and afford a decent lifestyle. Hence, you need to figure out ways to control your stress levels. A man-cave set-up in your home is one of the ways to bring down stress and improve your mental health.

  1. It Helps Save Your Marriage:

A good marriage is one where couples give each other some space. Living in the same house may seem like you are always in each other’s area. When you have a separate room of your own that is designed based on your desires, it will mainly be used by you. It helps create some space at home between partners. Some time off from your partner is a good practice as it increases affection in the relationship.

  1. You Have a Space to Entertain Your Buddies:

Men love to invite their buddies home, but it may not be possible if their family does not wish to entertain guests. Having your own man cave means you can invite your buddies anytime, as it will not disturb your family. Remember to get a few snacks and filled beer to get the party started.

  1. It Allows You to Pursue Your Interest:

A man cave need not be a place to only chill; you can use it for other things, such as pursuing your interests. Most of us have certain hobbies and interests which we forget to follow as we grow older due to a lack of time and space. Now you have a room where no one will disturb you, and you can very well pursue your interests.

The Bottom Line:

The desire to have a man cave is not something you need to feel guilty about. You are not finding a place to hide from your family. It is a place where you unwind and decrease your stress so that you can give all your attention to your family later, without any worries.

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Top 7 Health Benefits of Mushrooms

White foods are usually considered as nutrient-poor. However, mushrooms are an exception. They are rich in many minerals such as potassium, selenium, copper, phosphorus, and iron that are often unavailable in most plant-derived foods.

Here is why you should be including mushrooms in your daily diet:

Mushrooms Help in Keeping You Young

The two antioxidants namely glutathione and ergothioneine are present in super-high concentration in mushrooms. Both these antioxidants work really hard to minimize the effects of physiological stress on your body. As a result you see lesser visible signs of aging such as wrinkles.

Mushrooms Protect Your Brain

You can reduce your risk of neurological illnesses such as Alzheimer’s and Parkinson’s by eating at least five button mushrooms every day. The antioxidants present in them can successfully prevent the symptoms associated with these illnesses. Nevertheless, make it a point to cook them to the best so that their nutritional benefits can be preserved.

Mushrooms Help in Boosting Memory

One other benefit of eating mushrooms is reduction of cognitive decline. Nevertheless, you will have to consume at least two servings of cooked mushrooms every week to keep your memory intact.

Mushrooms Improve Heart Health

The glutamate ribonucleotides in mushrooms add a more umami and savory taste to your foods than salt, without any ramifications for heart disease or blood pressure risks. There is only about 5 mg of sodium in a full cup of mushrooms. Also, they are an excellent alternative to red meat, without adding to your fat, cholesterol or calories.

Mushrooms Help in Strengthening Bones

If you can find UVB-labeled mushrooms at the supermarket near you, make sure you grab a package. Compared to the other varieties these mushrooms are exposed to sunlight at the time of growth and hence are rich in ergosterol. This means you can get your daily Vitamin D requirement fulfilled by consuming only three ounces of UVB-labelled mushrooms.

Mushrooms are Energy Boosters

A lot of B vitamins such as riboflavin, folate, thiamine, niacin, and pantothenic are present in high concentration in mushrooms. These vitamins help in drawing energy from the food that you consume and increase the production of red blood cells that distribute oxygen in your body.

Mushrooms can help in Weight Loss

Consumption of mushrooms in combination with some healthy lifestyle changes can be very beneficial for weight loss. It is effective in reducing belly fat and improving BMI. Being antioxidant-rich, mushrooms also reduce the chances of metabolic disorders.

You can find a variety of mushrooms in the market including reishi mushroom. However, make sure you buy mushrooms that are safe for consumption. Try not to eat mushrooms from the wild. Check the label before purchasing.

Mushrooms can add a great texture and flavor to almost any side dish that you prepare. You can just cut them up and mix or blend them along with the other ingredients while cooking your meal. There are a lot of mushroom recipes that you can find online. Try a few and see what works best for you.

Groove with the best music from DJ Punjab

AP’s excuses Dhillon has dominated every platform in social media. The song is included in many people’s music libraries, reels, and memes. The impact of Punjabi music has been felt before. No other genre of music can match the level of popularity of Punjabi songs. Released Punjabi music reaches nearly every region of India, as well as Pakistan and the desi diaspora in America and Europe. It is not just for Punjabis. Not only are songs like Bijlee Bijlee, Old Skool, Jat da Mukabla, Lahore, and Brown Rang among the most popular songs, but they are also prevalent in online culture in the form of memes, reels, postings, and advertising.

Extreme popularity

In India, practically all regional languages have music made in them. On the other side, the Punjabi music industry’s djpunjab has unparalleled popularity. The most well-known local music is Punjabi, which is on par in popularity with Hindi music. The Indian diaspora, particularly in the US, Canada, and the UK, enjoy music as well as domestically.

Despite being spoken in a distinct area of North India, Punjabi music is among the most well-known. The largest non-film music industry in India is the Punjabi one. Despite the fact that a sizable portion of the population doesn’t understand the song, it is nonetheless listened to across the nation.

The popularity of dj punjab music is clear through its social media presence, as evidenced by its YouTube views, music platform streaming, and social media usage. People of many languages have continued to enjoy Punjabi music from the era of Imran Khan’s Amplifier to AP Dhillon’s Excuses. In a nation where language shifts every few kilometers, the music industry has carved out a niche for itself.

Increasing range

Bollywood has been influenced by Punjabi music, where Punjabi songs have appeared on albums made for movies. There are Punjabi or Hindi-Punjabi songs in almost every other movie. Any other regional language is not like this. Punjabi vocalists are now frequently heard in movies.

Bollywood now frequently uses vocalists like Honey Singh, Badshah, Diljit Dosanjh, and Guru Randhawa. Many Punjabi songs are adapted for films or recreated.

Why is it so well-liked?

The music, beats, and composition of Punjabi music are the main reasons for its enormous appeal. These characteristics are what get people moving to these tunes even when they only half or completely comprehend the lyrics. The entire song is great for feeling good to. Even in places where Punjabi is not spoken, these songs are the ones that are played the most in clubs and parties.

Even if you don’t understand the lyrics, most Punjabi songs are quite groovy, making you want to just move your body to the beat. The success of the djpunjab 2023 may also be due to the Punjabi and Hindi language’s small similarities, which allow listeners to understand some of the words even if they cannot fully comprehend them. However, this argument must go along with the aforementioned reasoning since many languages resemble Hindi but lack the musical impact of Punjabi. According to frying pepper, Punjabi songs are huge hits both domestically and abroad and are quite popular. because of the original songs’ appealing vocals, rhythmic beats, and beats.”

How to watch Hotstar in the UAE without a VPN

Hotstar is a popular Indian video-streaming app service that allows people to access various reality shows, movies, and other programs in various languages. The app is easy to install on all mobile devices and smart televisions with an internet connection. It offers free services for users who want to watch movies and other entertainment shows with limited access. On the other hand, those willing to get full access should choose a subscription plan that caters to their needs.

Is it possible to watch Hotstar in the UAE?

Hotstar is only available in India and some other countries. It is not accessible in the UAE, and users should know how to watch Hotstar in the UAE from different sources. This will help watch programs with high quality. Another thing is that it provides ways to ensure the best entertainment.

How to unblock Hotstar in the UAE without a VPN?

Those who want to unlock Hotstar in the UAE should follow the below step.

  • The first step – you should pick a reliable Smart DNS
  • In the second step you should get a free trial account
  • Users should set up a Smart DNS on their devices

How does a Smart DNS work for Hotstar in the UAE?

Smart DNS lets users authorize their IP addresses that help access the app with ease. On the other hand, it won’t encrypt the traffic and works on re-routing technologies. Users can watch the videos faster as soon as possible.

Why Smart DNS is the best choice for accessing Hotstar in the UAE?

Smart DNS is cheaper and works faster than VPN. Furthermore, people can use the service for free and compare it with a VPN. It works on all devices such as smart TVs, laptops, tablet devices, and smartphones.

How to watch favorite shows on Hotstar?

People who want to watch their favorite shows on Hotstar in the UAE should select a free trial of Smart DNS first. They should understand how to watch Hotstar in the UAE after knowing more about DNS in detail. The Smart DNS is a technology that allows users to access Hotstar in the UAE without any difficulties.

Anyone who can’t afford expensive VPN services can benefit more from the service. On the other hand, it is wise for users to know how to set up a Smart DNS account that helps them watch programs with high-quality videos to get complete satisfaction.

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Sweet Apricity Creates Investment Opportunity in Expanding AIP Space

Members of the public can invest on Wefunder and benefit from company growth

Sweet Apricity is formally inviting members of the public to join their Early Investor Community Raise at Wefunder. Now anyone can own a small stake in Sweet Apricity, whether they’re part of the existing fanbase of AIP-friendly sweets and treats or not. Since market for AIP-friendly sweets is growing rapidly and Sweet Apricity is expanding its operations globally, this is an opportunity for investors to grow their money. The community raise kicked off on June 3,2022 for general public access.

Almost 300 million people worldwide suffer from autoimmune diseases, including thyroid dysfunction, rheumatoid arthritis, gluten intolerance, IBD, MS and more. The line of treats from Sweet Apricity is safe for people with these conditions. Over the past five years, the paleo market has grown at a compound annual growth rate of 5.1%. By 2027, the market is expected to grow at a compound annual growth rate of 4.6%. Sweet Apricity’s growth has averaged nearly 60% year-over-year, over the past six years, and is projected to grow further by 300% by 2025.

This community raise at Wefunder will allow Sweet Apricity to scale packaging, manufacturing and product inventory. The company will also use this funding to move into a brick-and-mortar store, maximizing this opportunity for global expansion.

The ultimate goal is to bring the joy that comes with clean, consequence-free sweets and treats to more people across the world. “We’re a company that creates treats for those who normally don’t get to have them,” says Sweet Apricity founder Tonya Butts. “If you’re managing an autoimmune disease, fighting allergies, following the paleo diet or simply trying to eat healthy, we are the indulgence that you don’t have to give up.”

Investors can own a stake in Sweet Apricity for as little as $100. Sweet Apricity chose Wefunder for their first community raise to offer investors at all levels a chance to grow with them. Find more information on the opportunities to invest and earn free products and perks from Sweet Apricity at their Wefunder campaign, now through July 1, 2022.

Sweet Apricity has been making organic, AIP-friendly, gluten-free, clean, dairy-free treats that don’t cause inflammation since 2015. The company aims to source 100% regenerative ingredients by 2030. Their product line of Sea Salted Caramels, Caramel Sauce, Marshmallows, and Caramel Lily Puffs are touted as the treats that no one has to give up.

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SEO Basics and Guidelines to Choosing the Right Local SEO Service

Ever thought about how lucky are those who get on the top of Google search results? Have you ever thought about how to make your way to the top? Then, you might want to know about Search Engine Optimization to unveil the hidden know-how on getting the most coveted search engine top ranking.

At the end of this article, you will get an idea about SEO and how it works. You will also gain tips on how to choose the right local SEO service provider to help you achieve your goals for your website.

What Is SEO?

SEO stands for Search Engine Optimization and is a set of guidelines to be followed by blog or website owners to boost search engine rankings. It is basically a way to improve your website to make it move closer to the top in search results of search engines like Yahoo, Google, Bing, and others. When searching in search engines the order of results displayed is based on multiple algorithms. SEO requires technical knowledge and creative elements to improve page rankings, drive more traffic and increase brand awareness. It is important that your website is put together in a way search engines can recognize.

Additionally, SEO helps improve the quality of websites; making them faster, user-friendly, and simpler to navigate. SEO is not a constant process but a framework composed of rules and processes and it is broken down into 2 main stages:

On-site SEO

On-site SEO – refers to all the things you do to your website to improve search engine optimization and so its Google ranking. There are numerous considerations before a web page or website is considered deserving of a higher ranking in Google or other search engines which is quite complex, especially for those who do not have any experience or knowledge about SEO.

Search engines see a website differently from how humans see it. It cannot evaluate how well designed your website is nor can it see how good the quality of your contents is and so on; it evaluates it from a technical aspect. On-site SEO serves as the blueprint where Off-site SEO is built upon, without it, efforts for off-site SEO are worthless. An article “On-site SEO” by SEOmark.co.uk cited important factors that help boost on-site SEO:

  1. Add keywords to title tags, Meta descriptions, URLs, alt tags, and header tags.
  2. Use a unique title and title description.
  3. Improve content to match competitors.
  4. Remove unnecessary pages.
  5. Check website speed on various web browsers.
  6. Ensure your CTAs are positioned prominently.
  7. Ensure formatting and readability of written contents.
  8. Check and fix broken page links.
  9. Include structured data mark-up code.
  10. Claim content authorization.
  11. Consider creating a user-friendly error page.
  12. Include social media buttons.
  13. Create an XML sitemap.
  14. Consider setting up search console and Google analytics.

Some of these factors might be difficult to deal with for inexperienced users and will take some time to be mastered unless otherwise, you hire a local SEO service to do the entire job for you. On the other hand, now that you know what on-site SEO is and how it works, it’s time to gain knowledge about off-site.

Off-site SEO

Off-site SEO – All the activities that happen outside that are associated back to your website influence off-site SEO. People often refer to off-site SEO like link building but it is on the actual fact more than that. Off-site SEO is more on website promotion which includes various methods and techniques including link building.

Generally, search engines attempt to find the most relevant pages around the internet according to the search query entered by a user. One of the many factors that determine the ranking of a certain page in the search results is the number of incoming links.

There are many ways to boost incoming links for off-site SEO; however one of the best strategies to do it is to simply have quality content. Good quality contents allow you to generate natural links, and thus, gives you the benefit of a better search engine ranking.

Why Is It Important?

In today’s marketing industry, competition plays a big role in how businesses go about their day-to-day operation. Having SEO on your website is a great advantage for every business, whether big or small. However, having a good search engine ranking is never as simple as ABC; the need to wade through the ever-changing algorithms is a prerequisite. On the brighter side, SEO if done properly could develop various benefits for a website.

There are numerous reasons to invest in SEO for your website. Below are the examples of the many advantages one could enjoy from having a good search engine optimization on their website:

  1. SEO is an Investment – If done right, SEO can help users: introduce new services or products with greater success, find hidden niches of greater profitability, Promote campaigns effectively; and get hold of new opportunities.
  2. Build Trust – People trust results accumulated by search engines; and thus, if you are included in the top positions when the user enters a search query, that automatically increases trust from people in your website or business.
  3. Social Media Promotion – the fact that social media is a vast community, it is therefore another playground of opportunity to better promote your business. When users find a website through search engines like Google or Yahoo, they can easily share it through social media platforms such as Facebook, Twitter, LinkedIn, and many more.
  4. Gives an Edge for Competition – if a business is surrounded by competitors, a business with better website SEO is more likely to attract more customers and drive more sales.
  5. Brand Awareness and Recognition – regardless of the type of business one has, SEO is a marketing strategy that needs to be used. Think about how many people use the internet, particularly search engines and Social media every day; billions. Therefore, it is a great opportunity to let people know that your business does exist.

Those are a few examples of all the enormous advantages SEO can give to a business or a website. In order to achieve all of those, you must be willing to get the knack of the ever-complex SEO course or if you have a bit more bucks to spare, you could easily leave everything to the experts and hire a local SEO firm to do the job for you. And speaking of local SEO services, below are a few tips on how to choose the right one that fits your SEO needs.

How Do I Choose the Right SEO Service?

There is an overwhelming number of SEO outsourcing services on the interweb with different features, offers, and systems but offers a promise to do the same job: a better search engine optimization for your website. Due to the numerous options of services to choose from, you might find it tough to separate the wheat from the chaff.

  1. Make a list of the things you need – technical tasks such as link removal, SEO audit, link building, content marketing and many more are some of the services a local SEO company has to get done. If figuring out what you need is still a puzzling job for you, it would be helpful to just set a goal instead. Reassure yourself that the service you choose can commit to helping you achieve these goals.
  2. Have undercover consultations – now that you have set your goals, choose among your top local SEO service picks and have a meeting with them via phone, Skype, email, or in person to seek help regarding your website’s SEO. SEO firms mostly offer free consultation and in that way, you will be able to know more about what the firm can offer.
  3. Look for reliable references and case studies – one great way to thoroughly feel certain about a firm is to see finished works. Ask for references like case studies to assure yourself that they can do the job.
  4. Let the company tell you stories – Stories allow you to get an in-depth grasp of the firm. Case studies and references are a good base but they should not be the only reason for you to say yes. Like an employer conducting an interview with an applicant, you would want to know more than what is written.

Remember: choosing an SEO firm is crucial to your website’s betterment. You need to carefully choose in order for it to be successful. In addition to the tips written above, reading reviews of local SEO Services can also give great help.

And that’s it! Now that you know what SEO is all about and why is it important you are finally ready to roll and start taking over the search engine’s top ranks. If you put enough dedication into exploring all avenues of the SEO course you will enjoy something beyond your wildest dreams.

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Why is Hotel Mapping Critical to Run Travel Businesses Sustainably?

At a time when everyone has access  social media, a single incident of bad customer experience due to a bad listing can tarnish the image of your travel business in a jiffy. Businesses can no longer rely on manual checks; hence automated hotel mapping is the need of the day.  

New York Times reported a story of a non-existent hotel following an incident in Colombia; where a lady didn’t find the hotel, she booked online at the location. Her social account said, “On a recent family vacation to Cartagena, Colombia, we showed up for a one-night stay at a hotel that exists only on the internet. My son had a dislocated shoulder from a mountain-biking accident earlier in the day, his pain meds were wearing off, and it was New Year’s Eve. I booked it through Expedia; there is even a name for the same bogus property at a slightly different location on Google Maps. I have gotten lousy customer service trying to report this, and last I checked, the listing for the hotel is still live”.  

You will find many stories like the above in the media – when people either don’t get correct hotel information or do not find the necessary information at all.   

As someone who runs a travel business, you would think how these big online travel businesses with all the resources could not weed out such listings from their portals. The truth is – with hotel-level data coming from so many suppliers or consolidators or some may even call them bed banks, it’s not technically possible to get rid of all the bad listings manually—that is where hotel mapping comes into the picture.   

What is Hotel Mapping?   

Hotel mapping is an automated process of curating hotel content data coming from different supplier entities and merging it by grouping hotel IDs and creating a unique ID for every true hotel. The process ultimately removes all the duplicate listings and presents hotel data such as description, type, geolocation, zip codes, latitude-longitude, policies, etc. In a unified manner.   

Moreover, hotel mapping enables hotel businesses to present accurate data to their end consumers and helps them eliminate the chances of bad consumer experiences like the one we mentioned above.   

Why’s hotel mapping critical for travel businesses?   

As manual management of property listings on travel portals is no longer effective or sustainable, hotel mapping becomes a critical tool for all players in the travel market, irrespective of the nature of their target customer.  

To offer better understanding of the same, we have listed major travel businesses and illustrated how hotel mapping positively impact them.  

Online Travel Agencies (OTAs)   

OTAs source hotel content from multiple channels like suppliers and bed banks, so the odds of them getting duplicate and inconsistent entries go significantly higher. The case we presented at the start of the article resulted from inconsistency in hotel data only. There emerges the need for a hotel mapping solution that is automated and maps hotel content with maximum accuracy.   

Destination Management Companies (DMCs)  

Destination Management Companies are in the business of offering aggregated travel services to customers at a comparatively affordable rate in the form of tour packages at a particular destination. Also, they have to ace both their branding and affordability to compete in the same market. To secure affordability, they also source hotels from various channels. But often, the pursuit of affordability gets DMCs a bad name because of inconsistent hotel data, and customers latch on to them. Hotel mapping solutions solve this problem for DMCs and allow them to control their inventory themselves.   

Tour Operators  

Tour operators offer their clients localized holiday packages (accommodation, travel, and transfers). So, they need the most descriptive accommodation data. Apart from being correct, they have to show activities and attractions on their booking portal to get a competitive advantage over other players offering booking services in the travel market. And it’s a big ask to fetch nearby attractions and activities correctly and keep them updated manually. 

Therefore, they have to map their accommodation data with multiple suppliers. Hence, they need a hotel mapping solution to keep their accommodation data accurate and updated.   


Many small and even big suppliers have direct contracts with large hotel chains, where they agree to purchase a certain percentage of their available hotels on specific dates. Also, they have partnerships and integrate with other suppliers to increase their coverage of hotels. If they sell those hotels without mapping with the hotel chain and other suppliers, they are always in risky territory. As there’s no check on instances of inconsistent and duplicate listing, even if it happens on specific dates. So, here comes the role of hotel mapping, which allows suppliers to do safe business by mapping all the suppliers of their direct contracts.   

As stated earlier, the need for hotel mapping is independent of the travel market you operate in; it’s the demand of the day to run travel businesses sustainably.  

How to Build a Strong Sales Enablement Strategy: 6 Foundational Tips

What is sales enablement?

Sales enablement is a term that can encompass the use of technology, team collaboration, content creation, and strategic planning to help your team improve the efficiency of the selling process. While its meaning is broad, if its definition had to be boiled down to one or two words, a fitting pair might be “sales support”. How can the entire team come together to support sellers and buyers? What kind of content would help the team reach its sales goals? How can we better support prospects throughout the buying experience? A strong sales enablement strategy will adequately address these questions and enable the team to perform at increasingly high productivity levels. Remember, sales enablement is all about aligning different organizational efforts toward the shared goal of increasing revenue.

1. Convey the value of sales enablement to your team

With answers just a short search away, buyers are taking a more proactive, independent approach to resolving their problems and looking for remedies online. Ask yourself whether your sales team is doing everything it can to help buyers find your company’s solution on the Internet. Remember, catering to a contemporary audience will require engaging with prospects through diverse social media channels. Using search engine optimization tools can also help draw attention to your organization and its products and services amidst a sea of comparable offerings. To have productive interactions on and offline with prospects, you also want to make sure you have the content you need to facilitate sales conversations throughout the sales process. Your team will need access to more and more content as time goes on in order to be effective social sellers, which leads to our next piece of advice.

2. Generate consistent output

To reach your perfect buyer, you will need to work together with your entire team to create relevant content. Content will include internal materials to assist your sales reps with sales communication, shareable content to assist buyers and their organizations with purchasing decisions, as well as public content to draw in future buyers.

What types of sales enablement content are most important? Sales enablement content that addresses buyer needs for proof of product quality and highlights your company’s reliability and professionalism should be front and center.

When it comes to content, timing really does matter. Be sure to adjust to the evolving needs of your market. Having updated and factually-consistent materials will help convey a unified message to prospects and give sellers the confidence they need to lead sales conversations.

3. Enlist the help of different departments

But who should be in charge of these efforts? Your sales reps can’t take on the full responsibility of content creation. To reach their targets, sales reps need to spend the majority of their time working on outreach and cultivating their relationship with leads. Marketing can’t shoulder the burden alone either. A successful sales enablement strategy will require the input of a well-rounded set of perspectives spanning departments and experience levels.

In addition to different kinds of sales-related content, sales enablement will involve training support such as coaching, clips, and instructional documents. Human resources can be very useful for onboarding and training efforts. You may also need to involve the legal department, which can assist with language clarification questions on key documents during the sales process. As you can see, sales enablement is truly a team-wide effort.

4. Collaborate with executives

Don’t forget to engage with your company executives. Without the support of your organization’s leadership in the early stages of developing your sales enablement strategy, it will be difficult to procure the tools and resources needed for sales enablement implementation later on. Be organized and methodical in your presentation, and be sure to emphasize how your sales enablement approach will address specific shortcomings in your organization’s current sales process.

5. Identify gaps in the sales cycle

Now that you have the attention, support, and commitment of your team and leadership, work together to identify gaps in the sales cycle. Take a look at the sales process from start to finish. Are there any steps that could use some streamlining? Create a sales enablement strategy that incorporates information about sources of inefficiency to boost your company’s productivity and hold team members accountable. Be sure to communicate how key responsibilities may change for each department under the new sales enablement plan.

6. Use technology to take your sales enablement to the next level

Leverage technology to support your diverse sales enablement functions. Technological solutions will be especially useful for the storage and retrieval of materials, training and onboarding purposes, content distribution, as well as to track progress internally.

Having the right sales enablement toolkit will make all the difference during the implementation phase, so invest time in researching which sales enablement software is right for your team’s needs.

Are there any resources that could be put to better use through technology? For example, sales battlecards are one useful type of sales enablement content that can help your sales reps smoothly sail through difficult conversations with detail-oriented buyers. But a common problem faced by sales teams is that battlecards remain under-utilised because they are difficult to retrieve. Attention employs AI technology to empower sales reps to lead informative sales conversations with prospects through the use of voice-activated battlecards. Verbal cues will pull up the relevant battlecard on your sales representative’s screen, so there’s no need to worry about rushed searches for information during calls with Attention.

Another issue encountered when carrying out sales enablement is the trade-off between providing personalized feedback and scaling lessons quickly throughout a team. Training software like Attention provides immediate commentary on your sales reps’ performance and tracks their advancement over time.

Now that you know more about how to approach the development of a strong sales enablement strategy at your organization, be sure you are prepared to successfully implement your sales enablement strategy at the team level. To help you get there, try Attention today.