Video content is the easiest to understand, whether it is a tutorial, a product demo, or even a simple recipe. It is one of the most powerful and versatile digital marketing tools of today.
63 percent businesses have already started using videos to promote their business. It is high time you made the switch too. Here are 5 reasons why you should be using video marketing for your business:
To boost your conversions
You can increase your conversions by 80 percent by adding a video to your landing page. This video can be an explanation of your business, a demo of your product or service, or even a story about why you started your business. Many people prefer watching videos over reading lengthy articles. They spend more time on your site when you put up a video. And if your video is engaging, the chances are high that it might compel them to purchase your product or sign up for your service.
To achieve better ROI
The main aim of doing any business is to obtain better and better returns. Video marketing makes this possible. In fact 83 percent businesses that have used video to promote their products have achieved excellent ROI. When compared to writing content, getting a video created through a video production company might cost you some extra time and money. But it will all seem worthwhile when you start getting the returns. Thankfully today there are so many apps and video editing tools that make it affordable to create professional videos and upload them on the internet.
To build trust
Businesses are built on trust and therefore, building trust has to be your number one goal in business. It is only trust that will help you establish long-term relationships with your customers. So stop putting in efforts to push your products to your customers and prospects. Instead, give them useful information in an interesting and engaging way, so that they can make informed decisions with regard to their purchases. And when the content is in the form of video, it becomes more effective to connect with your customers and build trust.
To appeal to Mobile Users
The number of smartphone users is growing year by year. More and more people are now using their smartphones to search for products on the internet. In fact 90 percent consumers prefer watching videos on their mobile phones. If you want to target this growing group of audience you will have to start coming up with engaging and compelling videos that can make them buy your products.
To encourage sharing on social media
Videos are the best way to connect with your target audience on an emotional level. And when you make that connect, you can be sure of getting a lot of shares on social media. This can drive more traffic to your site, increasing the chances of conversions and sales.
Video marketing is growing at a rapid pace across the world because of its success rate. All it needs is some creativity and high quality of content. Focus on the needs and expectations of your audience and make sure you deliver what appeals to them.